Ulrike has 15 years of experience in designing and conducting consultancy projects, research and evaluations. Her areas of specialism include impact research for festivals and other cultural organisations, as well as carrying out qualitative and quantitative research projects in the cultural and heritage sector. This includes the design of research tools (such as surveys, monitoring templates, interview and focus group guides, etc.), analysis and reporting. Ulrike has extensive experience in developing outcomes-based evaluation frameworks, designing evaluation methodologies and working with organisations to improve their evaluation practice and culture.