James’ career began in leisure when he became School's Liaison Officer and Community Coach at Lincolnshire Cricket Board. From there, he took on the role of Cricket Development Manager for Greater Manchester at Lancashire County Cricket Club
He joined East Lindsey District Council in 2003 as Senior Sports Development Officer where he delivered health, sports and cultural projects, attracting around £18m of external funding to the District.
For a period of two years, James was seconded to the Community Leisure Project Team, which was responsible for the delivery of the Meridian Leisure Centre in Louth and London Road Sports Pavilion in Louth. During this time I had a specific focus on securing funding to support the project.
In recent years James has developed significant experience in the cultural sector. Culture became part of his service area in 2008. That same year, East Lindsey hosted the International Black/North SEAS project, a collaboration with many European countries. In 2009 he oversaw the delivery of the first SO Festival, which has since grown from a three day event into a ten day event which brings in around £1m to the local economy each year. SO Festival is a leading cultural festival and is recognised by Arts Council England as a National Portfolio Organisation.
As Director of Development and Partnerships, James is a member of the Senior Leadership Team and has a specific focus on expanding the Trust's health and cultural programmes.
James is also a Member of Arts Council England’s Midlands area Council, Executive member for the Lincolnshire Teaching Schools Alliance, Member of the Board for the Lincolnshire Music Hub.
In his spare time he is a coach for First Cricket and enjoys travel and socialising with friends.