Ada Ooi

Ada Ooi

Ada is a serial entrepreneur after working for over a decade as a brand strategist for global blue chips, charities and SMEs including The Jumeirah Group, Swarovski and Fairtrade Foundation.

Initially trained in Musical Theatre & Cultural Dance, Ada has choreographed and produced shows and festivals across continents for National Geographic, Dublin Festival of World Cultures and the Barcelona Museum of Contemporary Art.

With a life-long passion in cultural heritage and ethnic arts, Ada has worked with the Radio Television Hong Kong as the main Researcher and Programme Host on a series of documentaries investigating extinguishing song and dance in relation to social and cultural issues within ethnics groups across China.

Ada joined the board with admiration for EEA's perseverance in creating spectaculars for communities - in line with her belief that art has the power to inspire everyone.

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